Cloverfield Trailer Review
Name of Film: Cloverfield
Year released: 2008
Genre of trailer: action horror
Your mark after viewing: 8/10
What happened in the trailer?
The trailer shows a group of people celebrating at what
appears to be a leaving party for one of their friends. The party is disturbed
by a loud, horrific noise coming from outside. The electricity is later cut of
making everywhere dark. The guests at the party go up onto the roof to
investigate, to see that the city is under stack.
Which positive, clever or interesting aspects do you
think you could include in your own trailer? What generic features are
fulfilled well?
I liked the way in this trailer that the scenes all
flowed well together, and the fast pace of the trailer, which I thought drew
the audience in and made them interested in the film. I like the way the use of
a handheld camera was used, making the audience feel a part of the film, and
making the shot look disorientated showing chaos. There is dramatic irony used
in this trailer when we get a glimpse of the city being attacked, and then we
get a shot of a guest at the party saying “it’s going to be a good night”
adding a sense of mystery to the trailer.
Which aspects of the trailer did you think were
unsuccessful, and would put off its target audience? How is it disappointing?
Turing this trailer I didn’t notice any horror aspects
from the genre checklist, which makes me think that the filmmakers are trying
to sell this film as an action instead of a horror.
What was the trailers average score in class? Why did it
receive that mark?
The average score for this trailer was 7.5/10 making this
the second popular trailer in the class. I thought the trailer deserved this
score because of how well it was put together creating pace, and suspense. I
think thi9s trailer would have received higher marks if it included more horror
aspects. 
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